Our Team
Our Eye Doctors and Staff are dedicated to giving you a better eyecare experience though customized care, ongoing education, and individualized exams.
Paula Sorensen, OD
Dr. Paula Sorensen grew up in Bismarck, ND and earned a BS in Chemistry from NDSU. She graduated from Pacific University College of Optometry in 1991. She worked in the Minneapolis area for a few years and then moved to Rapid City in 1994. Dr. Sorensen opened In Vision Optical & Eyecare in 1999. She has enjoyed private practice and strives to offer each patient a “better eyecare experience”.
Dr. Paula is married to Greg, and together they have two sons. She enjoys walking, yoga, reading, golfing, and spending time with her friends and family.
Fitting contacts & lenses is her passion. Dr. Sorensen studies new lens options and methods to stay in the forefront of offering her patients the best lens materials and newest modalities available. She is one of the few optometrists in this area fitting CRT (orthokeratology) and scleral lenses (for keratoconus and other irregular corneas). She is certified in myopia control (slowing the progression of nearsightedness in children). She is interested in nutrition and its effects on ocular health.
She provides eye care for all ages. Routine eye care for glasses, contact lens fittings, urgent eye care, and management of eye disease are all part of the services Dr. Sorensen provides.
Greg Sorensen, OD
Dr. Greg Sorensen grew up in Montevideo, MN and earned a BA in Biology from Moorhead State University. He graduated from Pacific University College of Optometry in 1991. After working a couple of years in the Twin Cities area he moved to Rapid City in 1994. Greg was the sole optometrist at Shopko Optical from 1994 until Shopko’s closing in April of 2019. He has retained all his patient's files from Shopko.
Dr. Greg is married to Paula. They have two sons, Ben and Jack. Greg enjoys hiking, biking, golfing and daily walks. He loved to watch his boys play baseball and enjoys time with his family.
Steven Schaefer, OD
Dr. Steven Schaefer grew up in Rapid City SD where he attended Stevens High School. He earned a BA in Biology from Augustana University in Sioux Falls SD. He then graduated from Illinois College of Optometry in 2022 earning his Doctorate of Optometry and summa cum laude honors. Following graduation, Dr. Schaefer furthered his training as an optometrist at Black Hills Regional Eye Institute where he primarily focused on ocular disease and pre/post operative surgical care.
Dr. Schaefer has a passion for all areas of optometry, including cornea and contact lens, dry eyes, ocular disease, pre and post op surgical management and routine eye care. Dr. Schaefer enjoys implementing new technology and products in his exams and treatment protocols to allow his patients to obtain their best possible visual outcomes and ocular comfort.
Dr. Schaefer is married to Anna Schaefer and enjoys golfing, playing basketball, and spending time with friends and family.
Abi, optician
Abi joined our team in 2012. She keeps up with all of the contact lens inventory and patient orders, ensuring that everyone gets what they need quickly and efficiently. You will also find her helping patients to select the perfect set of glasses for their everyday life. Abi enjoys making sure that everyone that walks in the office feels welcome and at home.
Sean, optician
Sean comes to In Vision with five years of optical experience. He and Dr Greg worked together at Shopko Optical. He is very personable and enjoys helping patients find the right pair of glasses for their needs. His expertise is optical selection, adjusting , repairs and sales.
Lynnell, office Manager/Optician
Lynnell joined our team in 2014, bringing with her three years of previous experience as an Optician. Her expertise include assisting patients in selecting the appropriate eye wear and lens options to enhance their look and lifestyle. She has the pleasure of meeting with frame reps and selecting the latest and greatest eye wear. She also ensures that daily operations run smoothly in the office
Anna, optician
Anna comes to us with experience as an optician from the Shopko family. She is willing to help in the office wherever needed. She is a wonderful addition bringing her love for people and helpful attitude.
BOBBIE, Front Desk REceptionist
Bobbie is here to greet you at our front desk. She makes everyone feel welcome and comfortable. Bobbie helps with scheduling, checking in patients, verifying insurance and many other necessary patient communications.
Maegan TEBilling Solutions
Maegan is our billing expert with TEBilling Solutions.